{"id":25,"date":"2026-08-02T08:48:03","date_gmt":"2026-08-02T08:48:03","guid":{"rendered":"http:\/\/thinkbridge.local\/?tb_project=fernwood-studio"},"modified":"2026-08-24T14:21:09","modified_gmt":"2026-08-24T14:21:09","slug":"fernwood-studio","status":"publish","type":"tb_project","link":"https:\/\/think.tkbyrne.com\/es\/projects\/fernwood-studio\/","title":{"rendered":"Shelfspace"},"content":{"rendered":"<h2>El reto<\/h2>\n<p>Shelfspace needed a clearer, more modern digital presence that reflected the sophistication of its retail technology. The challenge was to communicate a complex product simply, while creating a visual system that could work consistently across the website, product screens and marketing materials.<\/p>\n<h2>El enfoque<\/h2>\n<p>We focused on simplifying the experience and making the product the hero. A refreshed visual direction, clear content structure and flexible component-based layouts created a more consistent system across digital touchpoints \u2014 from product features and case studies to the wider website.<\/p>\n<h2>El resultado<\/h2>\n<p>The new experience gives Shelfspace a stronger, more confident digital presence, making its technology easier to understand and its value easier to communicate. The flexible design system also provides a solid foundation for adding new products, features and content as the business grows.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shelfspace ofrece tecnolog\u00eda minorista m\u00e1s inteligente, ayudando a los equipos a gestionar productos, existencias y operaciones de tienda con mayor claridad y control.<\/p>","protected":false},"featured_media":158,"menu_order":2,"template":"","tb_discipline":[4,6],"class_list":["post-25","tb_project","type-tb_project","status-publish","has-post-thumbnail","hentry","tb_discipline-brand-identity","tb_discipline-product-design"],"_links":{"self":[{"href":"https:\/\/think.tkbyrne.com\/es\/wp-json\/wp\/v2\/tb_project\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/think.tkbyrne.com\/es\/wp-json\/wp\/v2\/tb_project"}],"about":[{"href":"https:\/\/think.tkbyrne.com\/es\/wp-json\/wp\/v2\/types\/tb_project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/think.tkbyrne.com\/es\/wp-json\/wp\/v2\/media\/158"}],"wp:attachment":[{"href":"https:\/\/think.tkbyrne.com\/es\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"tb_discipline","embeddable":true,"href":"https:\/\/think.tkbyrne.com\/es\/wp-json\/wp\/v2\/tb_discipline?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}